Is Coconut Oil Beneficial for Hair?

I'm not trying to plug this company, I just wanted to show you what type of container it came in since it's so different from traditional oil containers.

Kitties! Run out and get some coconut oil! Coconut oil has been proven to penetrate the hair strand and minimize protein loss, according to a study done by the Research and Development Department, Nature Care Division at Marico Industries Ltd. Coconut oil can penetrate the cuticle and cortex (the “shingles” and what the “shingles” are protecting) whereas mineral oil and sunflower oils cannot. Because it can do this, it keeps hair from being damaged when combing it while wet. Its ability to coat the surface of the hair strand and penetrate helps keep water out of the hair shaft when it’s applied to dry hair and left on for several hours before shampooing. When hair gets wet, it swells up and causes the “shingles” to lift up, making them vulnerable to breaking off. Use the coconut oil as an overnight treatment and shampoo it out in the morning. This will keep your fur, I mean hair, luscious and amazing :)

Image: Google Images
References: Journal of Cosmetic Science: Effect of mineral oil, sunflower oil, and coconut oil on prevention of hair damage